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Our History

1938 - Gastone Vanucci, at the tender age of 11,starts moving his first steps into business by selling postcards on the beach to the first tourists on vacation in Riccione.Ever since then he is suddenly distinguished for his remarkable imprenditorial spirit.

1952 - Brothers Albo and Gastone Vanucci started work in the hospitality trade by managing the Giulietta guesthouse till 1955. Between them is their mother Ida, whose recipes are still included in our menus.

1955 - Inspired by the Rex, the famous transatlantic winner of the "Blue Ribbon" in 1933, the first designs were prepared for the Hotel Rex.

1956 - The Vanucci Brothers opened the Hotel Rex.

1958 - Too many guests! The hotel grew by two storeys.

1960 - The Hotel Rex staff.

1971 - Note the safety equipment (lifebuoys on all the balconies!)

1978 - A fourth storey of rooms had to be added.

1981 - Thorough restyling.

2011 - The way we are today.

2015 - Presentation of the REX book Giulio Massobrio (winner “PremioBancarella”).

2016 - More space out, breakfast and drink in the sunshine.

At the helm of the Rex today-In the summer of 2003 the management passed definitively into the hands of Franco and Maurizio, who have always worked on board the Rex, continuing to sail the course charted by their father Gastone, a constant believer in TRADITION, HOSPITALITY and INNOVATION as the essential ingredients for perfect holidays.


The digital version of the book of the fiftieth year 1956-2006 is now visible directly on your screens, click here

Special offers to board the Rex

In the creation of the 3-star Hotel Riccione, the Vanucci family was inspired by the epic ocean liner Rex, the pride of the Italian civil navy of the 1930s and symbol of the dreams of an era in Fellini's "Amarcord". After almost 70 years of history, tradition joins modernity to give life to a new concept of hospitality.

  • June, the Month of Sun... and Savings!

    June is also called “The month of the Sun”: its temperatures and climate

    starting from

    € 658.00

    per person in all inclusive

  • Summer 2023 – Book Early… Save Money!

    A 5% discount on the list price will be applied to all those who book by MARCH 31st 2023.

    - 5% on the list price.
  • Lovely Hotel Perfect for Family

    Lovely hotel perfect for family, building has been remodeled and rooms are well described but still on the small size. Perfectly fits the 3 + stars category. Location is right on the beach where the bagni are available. They have an agreement with bagni 92 which tents to be on the pricey side.

    MarcMarcG stayed at

  • A Great Experience with Rex

    We booked a week's stay (pensione completa) for our in-laws in September 2021. They stayed at the sea view room which are located on the side of the hotel. The feedback was positive on all aspects of their stay. We even dine with our in-laws for a day (lunch & dinner) at the hotel, and the food was great. The service, room, food, comfort was all above average. We really appreciated the prompt and professional communication with Franco too. We would definitely recommend this hotel to anyone who wish to visit Riccione. Thank you to Franco and team for making our family's stay amazing. Greetings from the Rossetti Family.

    Ivan K stayed at

  • Rex Hotel

    Excellent Hotel. Very friendly and helpful staff. Right on the beach and close to all the restaurants and shopping area. Epic cake selection, pastry, cold italian meats, cheese ect. clean room with free sky sports, exactly as shown on the website. We will be returning to the Rex Hotel.

    Dirty Harry stayed at

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