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Our History

1938 - Gastone Vanucci, at the tender age of 11, took his first steps in the world of business by selling postcards on the beach to the first tourists on holiday in Riccione. He immediately showed the entrepreneurial side that would distinguish him.

1952 - Brothers Albo and Gastone Vanucci started the hotel business, running the Giulietta boarding house until 1955. With them was their mother, Ida, an excellent cook whose recipes still appear on our menus today.

1955 - Inspired by the Rex, the famous transatlantic winner of the prestigious “Blue Riband” in 1933, an initial idea for the Rex Hotel draft was born.

1956 - The Vanucci brothers “create” the Hotel Rex.

1958 - There are too many of you! The building is completely disrupted and two storeys are added.

1960 - The staff at the Rex.

1971 - Note safety standards (life jackets on all balconies!)

1978 - Let's grow some more: a 4th floor of rooms is added.

1981 - Substantial Restyling.

2014 - New suites and rooms on the penthouse floor.

2003 - The helm of the Rex - Since the summer of 2003, Franco and Maurizio have been at the helm. They have always been on board the 'REX', waiting to continue on the “course” charted by their father Gastone, who has always considered TRADITION, HOSPITALITY and INNOVATION the essential ingredients for “making tourism”.

The digital version of the 50th anniversary book 1956-2006 can now be viewed directly on your screens, click here

Special offers to board the Rex

In building the three-star Hotel Riccione, the Vanucci family was inspired by the epic ocean liner Rex, the pride of the Italian navy in the 1930s and symbol of the dreams of an era in Fellini's film, “Amarcord”. After almost 70 years of history, tradition is combined with modernity to create a new concept of hospitality.

  • Operation “Happy Family”... a Child-Friendly Holiday

    Hotel Rex is an excellent Hotel for families in Riccione.

    starting from

    € 72.00

    per day, per person in full board accommodation

  • Lovely Hotel Perfect for Family

    Lovely hotel perfect for family, building has been remodeled and rooms are well described but still on the small size. Perfectly fits the 3 + stars category. Location is right on the beach where the bagni are available. They have an agreement with bagni 92 which tents to be on the pricey side.

    MarcMarcG stayed at

  • A Great Experience with Rex

    We booked a week's stay (pensione completa) for our in-laws in September 2021. They stayed at the sea view room which are located on the side of the hotel. The feedback was positive on all aspects of their stay. We even dine with our in-laws for a day (lunch & dinner) at the hotel, and the food was great. The service, room, food, comfort was all above average. We really appreciated the prompt and professional communication with Franco too. We would definitely recommend this hotel to anyone who wish to visit Riccione. Thank you to Franco and team for making our family's stay amazing. Greetings from the Rossetti Family.

    Ivan K stayed at

  • Rex Hotel

    Excellent Hotel. Very friendly and helpful staff. Right on the beach and close to all the restaurants and shopping area. Epic cake selection, pastry, cold italian meats, cheese ect. clean room with free sky sports, exactly as shown on the website. We will be returning to the Rex Hotel.

    Dirty Harry stayed at

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